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This is Mal's Market, in Seaside, Ca. They claim they have the best sandwiches in town. They are pretty good, but I prefer to get sandwiches at Hilltop Market in Pacific Grove. Yum!! :)
The signs in the door read, "Don't be afraid that your life will end, be afraid that it will never begin." and, "We cannot choose the things that will happen to us, but we can choose the attitude we will take toward anything that happens. So much of fate depends on your attitude." (I'm actually not 100% sure on that second one, it was a bit hard to read, even in the full size photo.)
I remember, as a kid, going in there and getting 3 candy bars and a soda for $1.00. Wow, time's have sure changed, haven't they? ;)